Sao Paulo, Brazil

São Paulo (Portuguese pronunciation: [sɐ̃w ˈpawlu] ( listen), Saint Paul; English: /ˌsaʊ ˈpaʊloʊ/) is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among the five-largest metropolitan areas on the planet.São Paulo is the capital of the state of São Paulo, which is the most populous Brazilian state, and exerts strong regional influence in commerce and finance as well as arts and entertainment. São Paulo maintains strong international influence and is considered an Alpha World City.The name of the city honors Saint Paul.
The metropolis has significant cultural, economic and political influence both nationally and internationally. It houses several important monuments, parks and museums such as the Latin American Memorial, the Museum of the Portuguese Language, São Paulo Museum of Art and the Ibirapuera Park. The Paulista Avenue is the most important financial center of São Paulo. The city holds many high profile events, like the São Paulo Art Biennial, the Brazil Grand Prix Formula 1 Sao Paulo, Sao Paulo Fashion Week, and the São Paulo Indy 300.
It is home to the São Paulo Stock Exchange, the Future Markets, and the Cereal Market Stock Exchanges (the second largest stock exchange in the World, in market value).[5] São Paulo has been home to several of the tallest buildings in Brazil, including the building Mirante do Vale, Italia, Altino Arantes, North Tower of the UNSCOM (United Nations Centre Enterprise) and many others.
People from the city of São Paulo are known as paulistanos, while paulistas designates anyone from the whole of São Paulo state, including the paulistanos. The city's Latin motto, which it has shared with the battleship and the aircraft carrier named after it, is Non dvcor, dvco, which translates as "I am not led, I lead."[6]
The city, which is also colloquially known as "Sampa" or "Cidade da Garoa" (city of drizzle), is also known for its unreliable weather, the size of its helicopter fleet, its architecture, gastronomy, severe traffic congestion, and multitude of skyscrapers.

History

The first coastal settlement in Brazil, São Vicente was founded in 1532.[8] It was the first permanent Portuguese colony in the New World.[8] Twenty two years later the Tibiriçá Chief and Jesuit missionaries Manuel da Nóbrega and José de Anchieta founded the village of São Paulo dos Campos de Piratininga 68 kilometres (42 mi) inland from São Vicente, on January 25, 1554.[8] The clergymen established a mission at the Colégio de São Paulo de Piratininga, aimed at converting the Tupi–Guarani indigenous Brazilians to the Catholic faith, as well as make it easier for the Portuguese crown to rule them.

Anchieta is said to have killed a native, which brings a degree of protest from Indian rights groups against his canonization by the Vatican. The Jesuits were later also often at odds with the Portuguese authorities, mainly the Marquês de Pombal, who eventually expelled them from Brazil for protecting converted natives in their missions. Located just beyond the Serra do Mar cliffs, above the port city of Santos, and close to the Tietê River, the new settlement became the natural entrance from the South East coast to the vast and fertile high plateau to the West that would eventually become the richest Brazilian state.

São Paulo central square.

São Paulo officially became a city in 1711. In the 19th century, it experienced economic prosperity brought about through coffee exports shipped from the neighboring city of Santos.

After the abolition of slavery in 1888, waves of immigrants from Portugal, Italy, Spain and other European countries emigrated to São Paulo in order to "bleach the race," as Luso-Brazilian authorities feared Brazil's black population would grow far more than other groups. These Europeans were granted lands as incentives to immigrate and some worked in an indentured fashion at coffee plantations. Newcomers and their descendants ended up "making the America," as they said in Italian and Portuguese, and some of Brazil's greatest entrepreneurs have Italian, Portuguese, and German last names such as Mattarazzo, Diniz, and Mueller.

The Martinelli Building, a symbol of São Paulo's iconic early 20th century architecture.

By the beginning of the 20th century, the coffee cycle had plummeted due to, among other factors, a sharp decline in international coffee prices. With the Wall Street Crash of 1929, coffee barons started losing their influence and status. The Paulistan economy looked for other alternatives such as sugar cane and the production of alcohol.

With the difficulties brought about by World War II, when industrialized items had difficultly reaching Brazil, and following the national incipient trend of import-substitution, São Paulo began industrializing for domestic consumption. Brazil already showed a pattern of huge importation of most fashionable and manufactured products from Europe, which was maintained well into the late 20th century, and created huge trade deficits despite substantial coffee and sugar exports.

Correios Palace.

Local entrepreneurs then started investing in the industrial development of São Paulo, attracting new contingents of immigrants to the city, mainly Italians. In addition to Europeans, Japanese and Syrian and Lebanese immigrants arrived in large numbers in the first half of the 20th century. Along the 20th century, the booming economy of the city also attracted huge waves of migrants from the poorest regions in Brazil, such as the Northeast.

São Paulo maintained a high economic growth rate through the 1920s, driven by interrelated streams of immigration, rapid industrialization, and investment. In the early 1920s the Sampaio Moreira Building reached an unprecedented 14 stories, and by the end of the decade the Martinelli Building attained more than twice that height. Growing fleets of automobiles and diesel buses allowed hordes of service workers to commute from their outlying homes to jobs in the city center.

However, due to competition with many other Brazilian cities, which sometimes offer tax advantages for companies to locate manufacturing plants there, São Paulo's main economic activities have gradually left its industrial profile in favour of the services industry in the late 20th century. The city is home to a large number of local and international banking offices, law firms, multinational companies and consumer services.

São João avenue, one of São Paulo's most important commercial centers.

Early twentieth century pedestrian bridge in central São Paulo.

Although a modern face had emerged in São Paulo's better areas by the 1930s, larger portions were basically unchanged. São Paulo had lacked any city plan before 1889, and no zoning law was passed until 1972. Indeed, well into the 20th century much of the city retained a colonial aspect, with narrow unpaved streets, shabby buildings, and a few old churches of Jesuit and Franciscan styles.

In 1924 the city was bombed during the Tenente revolts. Between 1920 and 1940 the population more than doubled, reaching 1.3 million. Although Rio de Janeiro had itself grown spectacularly during this period, São Paulo trailed it by only 460,000 inhabitants and would leapfrog ahead within two decades. During 1939–45 the engineer-mayor Francisco Prestes Maia built the multilane Avenida 9 de Julho and widened numerous other streets despite resistance from displaced residents.

By 1947 the new star of São Paulo's skyline was the São Paulo State Bank building, and, starting with the Mário de Andrade Municipal Library, the city's architecture moved beyond the short period of Art Deco design. By 1950 São Paulo had grown to a metropolis of 2.2 million compared to Rio's 2.4 million, but a decade later São Paulo led with 3.7 million to Rio's 3.3 million, thus solidifying its reputation as one of the world's most dynamic urban centres.

Skyscrapers in the Berrini region.

Famed architect Oscar Niemeyer was lured from Rio to design the sinuous curves of the Copan Building, and the Itália Building became its towering neighbour. The highly imaginative São Paulo Art Museum (begun in 1956 and completed in 1968) was built over the juncture of Avenida 9 de Julho and eight-lane Avenida Paulista.

Modern highrises in the margins of the Pinheiros River, symbols of the growing Brazilian economy.

In the 1960s São Paulo came to include almost half of the population of the State of São Paulo (Brazil's most populous state) and to account for about one-third of the country's total industrial employment. Because automobiles were becoming a São Paulo family staple, expressways were built along the canalized Tietê and Pinheiros rivers in 1967, and the Bandeirantes expressway provided access to the city center.

Octávio Frias bridge.

Highway expansion continues to be an ongoing process because the roads running alongside the rivers are among the heaviest used in the country. However, no amount of highway construction and street widening could more than briefly alleviate the intolerable traffic congestion. Construction of a subway system was begun in the late 1960s in hopes of improving the situation, and new subway lines continue to be expanded and added and enhanced.

Despite its many woes, São Paulo remains a business hub of Latin America. Having prospered first with the coffee industry, and later with industrialization, in the early 21st century it expanded into the tertiary, or services sector. Its huge market (about 20 million people in greater São Paulo) is a magnet for multinational corporations.

Thanks to events such as the Feira Bienal Internacional de Arte, and its reputation for hosting cutting-edge music concerts, it has become something of a cultural center as well. Economic growth and exportation of goods has lifted employment and wages. The murder rate has dropped by almost a quarter since its peak.

The historic center profited with the return of the city's government and the arrival of private universities, although businesses continue to move out to new boom neighborhoods such as Itaim and Berrini. São Paulo also claims to attract more visitors (mostly, but no longer exclusively, on business) than Rio de Janeiro, testimony of the intense rivalry between the two metropolises.

Geography

Physical setting

Pico do Jaraguá Mountain is the highest point in the city, at 1,135 metres (3,724 ft).[9]

São Paulo is located in Southeastern Brazil, in southeastern São Paulo State, approximately halfway between Curitiba (Capital of Paraná State, previously part of São Paulo State) and Rio de Janeiro (former capital of Brazil and now capital of the State which bears the same name). The city is located on a plateau located within the Serra do Mar (Portuguese for "Sea Range"), itself a component of the vast region known as the Brazilian Highlands, with an average elevation of around 799 metres (2,621 ft) above sea level, although being at a distance of only about 70 kilometres (43 mi) from the Atlantic Ocean. This distance is covered by two highways, the Anchieta and the Imigrantes, (see "Transportation" section below) that roll down the range, leading to the port city of Santos and the beach resort of Guarujá. Rolling terrain prevails within the urbanized areas of São Paulo except in the northern area of the city, where the Serra da Cantareira Range boasts higher elevations and a sizable remnant of the Atlantic Rain Forest. The entire region is very stable tectonically, and no significant seismic activity has ever been recorded.

See also: Water management in the Metropolitan Region of São Paulo

The Tietê River, and its tributary, the Pinheiros River, were once important sources of fresh water and leisure for São Paulo. However, heavy industrial effluents and wastewater discharges in the later 20th century caused the rivers to become heavily polluted. A substantial clean-up program for both rivers is underway, financed through a partnership between local government and international development banks such as the Japan Bank for International Cooperation.[10] Neither river is navigable in the stretch that flows through the city, although water transportation becomes increasingly important on the Tietê river further downstream (towards South, near river Paraná), as the river is part of the River Plate basin.

There are no large natural lakes in the region, but the Billings and Guarapiranga reservoirs in the southern outskirts of the city are used for power generation, water storage, and leisure activities, such as sailing. The original flora consisted mainly of a great variety of broadleaf evergreens. Today, non-native species are common, as the mild climate and abundant rainfall permit a multitude of tropical, subtropical and temperate plants to be cultivated, with eucalyptus being especially ubiquitous.

Climate

The city has a monsoon-influenced humid subtropical climate (Cfa), according to the Köppen classification. In summer, mean temperatures are between 17 °C (63 °F) and 28 °C (82 °F), and 32 °C (90 °F) on the hottest days. In winter, are between 11 °C (52 °F) and 23 °C (73 °F), and 6 °C (43 °F). on the coldest days. The highest temperature recorded was 35.3 °C (95.5 °F) on November 15, 1985.[12] and the lowest recorded was −2 °C (28 °F) on August 2, 1955, and on the same day −3.8 °C (25.2 °F) was recorded unofficially. The average temperatures throughout the year are similar to those of Sydney and Los Angeles. The Tropic of Capricorn, at about 23°27' S, passes through north of São Paulo and roughly marks the boundary between the tropical and temperate areas of South America. Because of its elevation, however, São Paulo enjoys a distinctly temperate climate.

Rainfall is abundant, amounting to an annual average of 1,454 millimetres (57.2 in). It is especially common in the warmer months average of 219 millimetres (8.6 in), and decreases in winter, average of 47 millimetres (1.9 in). Neither São Paulo nor the nearby coast has ever been hit by a tropical cyclone, and tornadic activity is uncommon. Snow flurries were reported officially only once, on June 25, 1918. During late winter, especially August, the city experiences the phenomenon known as "veranico" or "verãozinho" ("little summer"), which consists of a bout of unusually hot and dry weather, sometimes reaching temperatures well above 28 °C (82 °F). On the other hand, relatively cool days during summer are fairly common when persistent winds blow from the ocean. On such occasions daily high temperatures may not surpass 20 °C (68 °F), accompanied by lows often below 15 °C (59 °F).